#VeggieParty

McCain - Country Crop mixed veggies constitutes a huge part of the McCain market. But there was nothing new about it, except the logo. Client wanted to reach moms across LSM’s and make veggies more exciting and fun to eat. What to do? A #veggieparty.

"Engage Joe Public’s creative thinking and execution around this launch brought massive attention that opened the doors for us to engage with our market on many of our other new products" - Deolinda da Costa, Marketing Manager at McCain.

 

 

 

 

SILVER PRISIM
Best Use Of An Event To Build Reputation Change

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