Women Are The Key To Economic Growth
On the 5th of August 2017 at Emperor’s Palace, Financial Mail hosted a high-end business breakfast event, in association with Nu Skin, to open a dialogue about women and wealth in South Africa from a business perspective.
The state of entrepreneurship in South Africa is typically male dominant with a small percentage of women owning small businesses due to various challenges facing female entrepreneurs.
Women hold the key to unlocking and accelerating economic growth and disempowered women lead to a negative ripple effect in an economy and the communities in which they live. In keeping with the spirit of Women’s month and women empowerment, Nu Skin wanted to change the status quo on entrepreneurship in South Africa by showcasing their business model as one of the solutions for hungry entrepreneurs.
South Africa has a serious history attached to Women’s Day. Nu Skin collaborated with Financial Mail because this was the perfect opportunity for two business brands to break through the fluffy Women’s Day clutter and speak of the importance of having women in business as a topical issue. In partnering with Financial Mail, Nu Skin showcased an American brand that has adapted to the South African landscape and helped consumers enter the entrepreneurship sector without the barriers.
The event was a huge success and was well attended by Financial Mail subscribers, business leaders, industry experts as well as Nu Skin distributors and guests. The MC was Zipho Sikhakhane who kept the audience engaged throughout the event. The morning’s agenda consisted of success stories, a keynote address by Pontsho Manzi on women in entrepreneurship and her shared learnings, and a moderated panel discussion on the topic of Network Marketing and Nu Skin’s business model being a proven and trusted option for male and female entrepreneurs in today’s current economic climate.
As a wellness and beauty brand, Nu Skin went against the norm and positioned themselves as a thought leader that is serious about women empowerment in SA.