[Trends 2015] Back to basics communications engagement

Posted: January 20, 2015

Back to basics communications engagement Keri-Ann shares her thoughts on the trends for 2015 for Communications and PR

"Be careful which space you choose to play in."

Q: Your 'game changer' trend in 2014?

A: Growing brand belief. Not spin-doctoring. Not launching then disappearing. Not campaigning then falling off the radar. The core of public RELATIONS is developing meaningful, relevant, sustainable relationships with media, influencers and consumers. Relationships that will see you through the bad times, as well as the good times.

Q: What do you hope to see less of going into a New Year?

A: Badly handled reputation management scenarios: from corporate investor relations level to consumer. Yes, the consumer has become more and more powerful, but equally, that does not mean that brands need to be at their mercy, especially when there is misinformation and plain bullying involved. What is needed is communication - quality communication.

Q: What do you hope to see more of in 2015?

A: Great content across the correct platforms that shows that brands and corporates themselves have realised and acknowledged that their consumers and influencers and stakeholders live in more than one place, and need more than one message.

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